Visilab entrusted us with the production of its TV spot for its signature offer. During the period from February to May 2020: Your age + 20 years = Your % discount on the frame

This spot, produced with a French and German cast, is available in multiple durations and versions and broadcast across Switzerland: television, web, and shops. To communicate the offer in a surprising way, we decided to play on a misunderstanding between an optician and a customer.