V FIRM is the new collection of high-end cosmetics developed by the House of Valmont. V-FIRM products combine advanced ingredients in creams with exceptional texture. To meet the challenge and highlight the quality of the textures, we called on a set-designer specialized in cosmetics. The quality and precision of the texture work allowed us to film as close to the material as possible. Sophie Vann-Guillon, CEO of the brand, narrates the film in a black and white interview. This aesthetic choice was made by Chayanne Fressineau who directed the film to counterbalance the golden atmosphere of the products. To crown the film, some shots of nature and Swiss mountains remind us of the origin of the brand and the biomimetic inspiration of the products.