Research and development issues can be complex to explain to the general public. In order to talk about these issues and the solutions developed, we produced this animation. Motion design remains the technique of choice for communicating advanced concepts. The aim is to make as many people as possible understand what is at stake, the usefulness of the tools developed, and how they coexist with human expertise.
For this project, we turned to the illustrator Sophie Desorthes. Her playful and uncluttered style conveys the idea of simplicity and ease. Aurélien, our motion designer, favoured movement and fluid transitions to reinforce these aspects.