To communicate the release of Crans Montana's new offer, the Pass 365, we emphasized what makes the resort so unique: its glorious past.  

The 'Skiing evolves' spot, broadcasted on social networks and television, recreates the mythical atmosphere of the 70s, incorporated with today's skiing style. To illustrate this jump in time, the spot was first short in 16mm and then in digital cinema.
Several months were necessary to gather the costumes, the skis, and to teach the models the skiing style practiced at the time.

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